Maximize ROI with GenAI

This guide, Unlocking Potential: A Leader’s Guide to GenAI Use Cases, is designed to help senior executives navigate the complex and dynamic world of GenAI. It provides a comprehensive overview of the strategic shifts occurring within the market, driven by the adoption of GenAI technologies, and offers actionable insights into how these changes can be harnessed to deliver tangible business value.
The current excitement surrounding GenAI is palpable among CEOs, CTOs, CSOs, CAIOs, and other senior business leaders, as evidenced by significant investment trends and the increasing focus on AI-driven initiatives across industries. However, this enthusiasm also brings with it a set of challenges, particularly at the ground level, where enterprises must carefully consider which use cases to prioritize and how to effectively measure ROI. To address these challenges, we suggest a structured framework based on the Jobs-to-Be-Done (JTBD) theory.
This framework, refined through our extensive implementation experience over the past 16-18 months, serves as a practical guide for identifying and implementing GenAI use cases that align with your organization’s strategic goals.